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Why is Every Logo Minimalist Now?

Corporate minimalist Logo

Most corporate changes their logos at some point. And I’ve have noticed that many of the new designs typically being more simple than the old ones. But why is it? Why are companies abandoning their once loved and recolonized brand, and turning them into something that seems much less interesting? After looking at the reasoning

The reason why corporate loves minimalist logo design, lies in its ability to create a lasting impact, enhance brand recognition, convey a sense of professionalism, and adapt seamlessly to various marketing channels.
By stripping away unnecessary elements, minimalist logos embody simplicity, elegance, and sophistication, ensuring that corporate brands stand out in a cluttered marketplace.

To make better understanding, let’s take a look at actual cases of corporate that changed their branding

Starbucks Coffee

Corporate minimalist Logo

Starbucks, a renowned global coffee company, made a significant logo change in 2011. This is a good example of taking the corporate name off from the logo.

The new logo eliminated the textual elements of the previous version, leaving only the familiar Siren figure in a simplified and streamlined form. The primary reason behind this logo transformation was Starbucks’ aspiration to broaden its product offerings beyond coffee and establish a stronger presence in the beverage and food industry.

Having the word, “Coffee” kind of limits them into just the coffee industry. People love drinking coffee, and I believe it will be the same for a while, but who knows about the far future. Having a broad branding makes it possible for the company to take a shift in the possible future when they want to.

Warner Bros.

Corporate minimalist Logo

Warner Brothers, one of the biggest entertainment company in the world, introduces their new logo in 2019 showcased a modernized and simplified design. While retaining the iconic Warner Bros shield but featured a cleaner, streamlined appearance, which made it look rather flat.

Perhaps the logo change by Warner Bros was to represent a strategic effort to modernize their brand identity. To show their digital compatibility, and stay relevant in an ever-evolving entertainment landscape.

During the reveal, CEO Ann Sarnoff stated, “As we approached our centennial, we thought it was the right time to take a good look at our brand, what it stands for and the values it represents,”.

Considering that, according to a survey, only 11% of people proffered the new design over the old one, maybe getting throwing away their legacy might not the most clever move to make.


Corporate minimalist Logo

In 2008, Pepsi unveiled a new logo that embraced a more minimalist approach, reflecting the trend of simplicity in corporate branding. The previous bold and three-dimensional logo was deemed outdated, and the brand sought to capture the attention of a younger audience by adopting a streamlined design.

The logo change aligned with Pepsi’s strategy of promoting freshness and youthfulness. It demonstrated the brand’s commitment to staying relevant and connecting with consumers in a rapidly changing world.

Dunkin’ Donuts

Corporate minimalist Logo

Dunkin’ Donuts, a renowned coffee and baked goods chain, underwent a significant logo change that exemplified the corporate preference for simple and minimalist design. In 2018, the company unveiled a new logo that aimed to reflect its transformation into a more beverage-focused brand.

The updated logo also represented Dunkin’ Donuts’ strategic shift towards promoting its wide range of beverages beyond just donuts. By streamlining the logo and emphasizing “Dunkin’,” the company aimed to position itself as a destination for coffee, espresso, and other refreshments. The simplified logo allowed for greater versatility and recognition across various marketing channels and touch points.

While the updated logo aimed to modernize the brand and emphasize its beverage offerings, counterarguments can be made regarding the potential risks of diluting brand identity and alienating core customers. A thoughtful evaluation of the impact on brand recognition, loyalty, and consistency is crucial when maintaining a strong connection with consumers.


To conclude, corporate likes to change their logo, so it suits their value that they offer as a company. But as counter-argument, the logo change may have alienated existing consumers who had developed a strong connection with the brand’s previous visual representation. Changing a familiar and beloved logo can evoke a sense of loss or disconnection, potentially leading to a decline in brand loyalty among long-time consumers.

As a minimalist myself, I am not against the idea of minimalism. But personally maybe not much when it comes to design. I believe that minimalism is about understanding what one value as a being. It is about making life more simple by getting rid of the stuff that does not add any value to ones life.

For corporate, does getting rid of the small details in their logo that made them recognizable, really meaningful? I do not know but as one consumer, I often find minimalist design more cheep.