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You Should Use complementary color for your logo: Here’s why

Logo design and complementary color

As somebody who is trying to design a logo for a any kind of business, thinking about color is inevitable. Color is one of the most important element for a logo design, and maybe one of the most difficult too. If you ever researched on logo design and color, you have probably saw the word “complementary color” at least once.

Complementary colors are pairs of colors that are opposite each other on the color wheel, such as blue and orange or red and green. Complementary color create a strong visual contrast when used together, making elements stand out and grab attention in a logo design. Utilizing complementary colors effectively can enhance visual interest, create a sense of harmony, and make your logo more visually appealing and impactful.

In this blog article, we are going to discuss about complementary colors. From, why you should use complementary colors when creating a logo, to how to use complementary colors when designing a logo. With actual case studies included.

Understanding Complementary Colors

Image Source: Canva

You probably have seen something called color wheel at least once. The color wheel is a circular representation of colors, showing the relationships between each colors, and helping to understand color harmonies and combinations. To put it simply, complementary colors are 2 colors that are located on the opposite side of each other on the color wheel.

Complementary colors can create a striking contrast when used together, that are a powerful tool in logo design, adding vibrancy and visual interest to your brand identity. Think of combinations like blue and orange, red and green, or yellow and purple. By employing complementary colors, you can achieve a dynamic balance that captivates viewers’ attention.

Understanding the concept of complementary colors allows you to leverage this harmony to make your logo stand out. So, let’s dive into the fascinating world of complementary colors and discover how they can enhance the impact of your logo design.

Psychological Impact of Complementary colors

The psychological impact of complementary colors in logo design goes beyond aesthetics, tapping into the human perception and emotions. Colors have the ability to evoke strong feelings and associations, making them a powerful tool for creating memorable brand identities.

Complementary color pairs create a visual contrast that stimulates the viewer’s attention and engagement. Warm and cool complementary colors, such as red and green, or blue and orange, create a dynamic balance that captivates the eye. Each complementary color carries its own psychological associations: for example red is often associated with passion and energy, while green conveys growth and harmony.

Logo design and complementary color

When used strategically, these colors can elicit specific emotions and perceptions, influencing how audiences perceive and interact with a brand. Complementary color schemes have been known to evoke excitement, create a sense of harmony, or convey a bold and dynamic personality. It’s important to consider the target audience and the message you want to convey when selecting complementary colors for your logo.

By understanding the psychological impact of complementary colors, you can harness their power to create a logo that resonates with your audience on a deep, emotional level. Experimenting with different combinations and considering the psychological implications of each color can help you create a logo that effectively communicates your brand’s personality and values.

Complementary Colors in Logo Design

In the world of logo design, the use of complementary colors plays a crucial role in establishing a strong brand identity. Selecting the right color scheme can significantly impact how your logo is perceived and remembered. Complementary colors offer a unique advantage by creating a harmonious balance that catches the viewer’s attention.

Incorporating complementary colors into your logo can enhance brand recognition and recall. Numerous successful logos employ complementary color combinations to evoke specific emotions, convey brand values, and leave a lasting impression on the audience. When used effectively, complementary colors have the power to make your logo visually appealing, memorable, and reflective of your brand’s identity.

Examples of brand logos that uses Complementary colors

Not all, but many popular brands utilize complementary colors in their logo designs. The following are just few examples. Please keep in mind that the explanation of the meaning behind the colors are based on my perception, and not the official sources.

  • FedEx: The FedEx logo features the company name in bold, purple text, with an arrow hidden between the letters “E” and “X.” The use of purple represents reliability and professionalism, while the hidden arrow symbolizes speed and forward movement, reflecting the company’s efficient and dependable delivery services.
  • Visa: The Visa logo is a blue and gold emblem with a bold, stylized letter “V.” The blue color symbolizes trust, reliability, and security, aligning with the financial services provided by Visa. The golden yellow gradient within the “V” represents prosperity and success, appealing to both consumers and businesses.
Logo design and complementary color
  • Firefox: The FireFox logo features a stylized fox wrapped around a globe, with a fiery orange color palette. The fox represents cleverness, adaptability, and agility, reflecting the browser’s fast and intelligent features. The globe symbolizes global connectivity and the internet.
  • IKEA: The IKEA logo consists of bold, blue text in a custom font. The bright blue color represents trustworthiness and stability, while the simple and clean typography reflects the brand’s Scandinavian design ethos. The yellow accent above the letter “E” adds a touch of warmth and represents the company’s commitment to providing affordable and stylish home furnishings.
Logo design and complementary color

Of course you can not just copy existing design for the logo design of your business. But looking at designs that are already working, I am quite sure that you can get a good inspiration on what to design and what colors suits for it.


In conclusion, incorporating complementary colors into your logo design can have a profound impact on your brand’s visual identity and recognition. The use of these color combinations creates a dynamic and captivating visual contrast that grabs attention and engages viewers.

Complementary colors also tap into the psychological aspect of color, evoking specific emotions and associations that resonate with your audience. By carefully selecting and strategically using complementary colors, you can convey the essence of your brand, create a memorable logo, and leave a lasting impression on your audience.

Remember to consider the industry trends, target audience, and brand personality when choosing complementary colors for your logo. So, embrace the power of complementary colors, experiment with different combinations, and let your logo shine with vibrancy and impact. Harnessing the potential of complementary colors in your logo design will undoubtedly elevate your brand and set you apart from the competition.