Skip to content

9 Things to Check When Your Logo Looks Bad

Why does my logo look annoying?

Logo designs are crucial for branding of any business. It encapsulate the personality of your business. A well-designed logo has the power to leave a lasting impression, while a poorly executed one can tarnish your reputation.

And designing one can be such a difficult task for a non-designer. I imagine many people who are designing a logo try to imitate logos from already successful brands, of course without actually stealing the design itself. But often the end result is off. There is something that makes it “Feel” wrong, which you can not describe with words.

By evaluating the simplicity, balance, typography, color scheme, originality, scalability, consistency, timelessness, and seeking professional assistance, you can overcome the shortcomings of a bad logo design. This comprehensive checklist empowers you to identify and address the key elements that may be hindering your logo’s effectiveness. With a strategic approach and attention to detail, you can transform your logo into a visually captivating and impactful representation of your brand.

The purpose of this blog article is to provide of list of things to check when you are not satisfied with your logo design. As somebody who researched on what makes logo look Good and Bad. I want to share what I learned as a non-designer myself.

Simplicity and Clarity

In the world of logo design, simplicity is king. A cluttered and overly complex logo can confuse your audience and dilute your brand message.

Aim for a clean, uncluttered design that communicates your brand essence at a glance. Strip away any unnecessary elements and focus on the core elements that represent your brand identity. Remember, simplicity doesn’t mean boring; it means conveying the most powerful message with the fewest elements possible.

Keep your design clear and concise, ensuring that even when scaled down or viewed from a distance, your logo remains easily recognizable and communicates your brand’s values effectively.

why does my logo look bad
Many successful business uses very simple designs for their logo.

Balance and Proportions

Achieving visual balance and proper proportions can be crucial for a successful logo design. Imbalanced or disproportionate logos can appear unprofessional and visually jarring.

Strive for equilibrium by distributing visual elements evenly and considering the weight and size of each element. Pay attention to the negative space within and around the logo, as it plays a vital role in creating balance.

Proportions are equally important, ensuring that no single element overwhelms the others. By maintaining a harmonious balance and proportions, your logo will exude a sense of professionalism and aesthetic appeal.

Typography and Readability

Typography holds immense power in logo design, influencing your brand message’s overall readability and impact. Choose fonts that align with your brand’s personality and values while ensuring legibility at various sizes. Avoid overly decorative or complex typefaces that can hinder readability.

Strike a balance between uniqueness and clarity to make your logo stand out while remaining easily readable. Remember, your logo may appear on different mediums, so test its legibility across various platforms and sizes to ensure its effectiveness in reaching your audience.

Color Scheme and Contrast

The color scheme of your logo plays a pivotal role in evoking emotions and conveying your brand’s personality. Select colors that align with your brand identity and resonate with your target audience. Ensure there is adequate contrast between different elements of the logo to enhance visibility and legibility. Avoid using too many colors that may create visual chaos or make your logo appear overwhelming.

Look for a balance between using complementary colors that create harmony and contrast colors that create visual interest. A well-thought-out color scheme and proper contrast will make your logo visually appealing and leave a lasting impression on viewers.

Originality and Uniqueness

In a sea of logos, standing out is crucial for your brand’s success. Aim for originality and uniqueness in your logo design to capture attention and differentiate yourself from competitors.

I know it can be difficult, but try avoid using generic or clich├ęd symbols that may dilute your brand’s identity. Instead, strive to incorporate unique elements or ideas that reflect your brand’s distinct personality. Remember, an original logo not only helps you make a memorable impression but it may also build credibility and recognition for your brand.

Scalability and Versatility

Your logo needs to adapt seamlessly across various platforms and sizes, making scalability and versatility critical factors to consider. Ensure that your logo retains its visual appeal and legibility especially when scaled down for social media profiles. Nothing is more sad than, designing a super complex logo design, and all the details to be indistinguishable.

Avoid intricate details that may become indistinguishable at smaller sizes. Test your logo across different mediums to ensure it remains clear and impactful. By designing a scalable and versatile logo, you guarantee consistent brand representation and a strong visual presence across all touch points.

*logo that doesn’t suit circle shape

Consistency with Brand Identity

This one might be too obvious. Your logo should align seamlessly with your brand’s overall identity. It should reflect your brand’s values, personality, and target audience. Evaluate whether your logo accurately represents your brand and resonates with your desired perception.

Ensure that the style, colors, and imagery of your logo align with your brand guidelines and other visual elements. Consistency between your logo and brand identity strengthens brand recognition and fosters a cohesive brand experience for your audience.

*for example, a business about recipes aimed to elderly people should have a more soft and calm design, not an electric one.

Timelessness and Longevity

Designing a logo with longevity in mind is essential to avoid frequent redesigns and maintain brand relevance. Avoid falling into the trap of following short-lived design trends that can quickly render your logo outdated. Strive for a timeless design that transcends time and remains relevant for years to come.

Focus on classic elements and clean aesthetics that withstand the test of evolving design trends. A timeless logo not only establishes a strong brand identity but also saves you valuable time and resources in the long run.

Apple is a good example. The original logo was very classy, but probably does not suite the modern tech industry well.

Seek Professional Assistance

When I say professional assistance, I don’t only mean by asking a graphic designer to make a logo for you. Of course hiring a free lance designer at a place like Fiverr or Upwork to design a logo is a great option.

But rather what I’m trying to tell in this section is to ask people if the logo you designed looks good or not. For example, posting the design on social network to ask what people thinks about it. If you don’t have any audience, than asking an advice on place like Quora or maybe a Reddit can be a good option too.

Try to make 2 or more design, than go post it on the website I mentioned to ask which is better, or just what people thinks about it in general. After all, our aim is to make a logo that looks attractive and makes sense on other peoples eyes, not yours.


It is important to remember that logo designs are the face of the brand. Of course, if you are content creator, the content itself is the most important.

But if the logo doesn’t look professional, or doesn’t align with the type of value the audience is seeking, it may affect the authoritativeness of your brand. And may lose potential audiences.

I hope this article helped you design a better logo for your brand. And keep in mind that there is always option to ask a professional to design it for you.

If you are having a hard times designing a logo, you can look for a freelance graphic designer who can do the work for you. As I mentioned before, websites like Fiverr or Upwork is a great option.

For easy to use designing tools, check out websites like Canva or Snappa.
There are also services like fiverr Logo maker or Brand Crowd, where you can generate a good looking logo in instance.

Logo is something that you will have to stick with, for a long time. So, try checking out what kind of options you have to design the perfect logo for your business. We also have other articles that talks about logo design and how to use some of the tools I’ve mentioned, so check those out too.