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5 Colors you should not use for your logo

What colors should not be used in a logo?

Picking a color for your logo design can be difficult, and I believe anybody can agree that there are logo design that looks “ugly” because of their color. As somebody who has my own website, I understand the struggled of coming up with the perfect logo design. I used to spend time staring at color palettes just hoping that the perfect color to just pops into my mind.

Of-course, there is no such thing as “Perfect” when it comes to a subjective topic such as picking a color for a logo. Any color can be good as long as you like it or think it suits your business. But I do believe there are basic rules when it comes to choosing multiple colors, that people should follow based on human psychology.

What colors should not be used in a logo?

So today, I wanted to talk about what kind of colors, more specifically combinations of colors, I think you should avoid using based on my own research. These are the 5 examples of bad colors you should not use for your logo.

1.Clashing Colors: Bright red & green)

Clashing color combinations refer to combinations that create visual discord and lack harmony. They can cause discomfort and confusion to viewers.

For example, pairing bright red with bright green can create a jarring effect, as these colors have contrasting wavelengths and can compete for attention.

What colors should not be used in a logo?

2.Low Contrast Combinations: light yellow & light green

Low contrast combinations occur when colors with similar tones or values are used together. These combinations can result in poor legibility and make it challenging for viewers to distinguish elements. For instance, combining light yellow with light green may result in a lack of visual distinction between the two colors.

What colors should not be used in a logo?

3.Overwhelming Brights: neon pink & neon green

Using excessively bright and vibrant colors together can be overwhelming and visually exhausting. Neon or fluorescent color combinations can strain the eyes and appear unprofessional. For example, combining neon pink with neon green can create a harsh and overpowering visual experience.

What colors should not be used in a logo?

4.Muted or Muddy Combinations: gray & brown

Muted or muddy color combinations refer to combinations that lack vibrancy and appear dull or muddy. These combinations can convey a sense of dreariness or lack of energy. For instance, pairing a pale gray with a desaturated brown may result in a lackluster and uninteresting color combination.

What colors should not be used in a logo?

5.Jarring Complementary Colors: Blue and Orange

Complementary colors are colors that are opposite each other on the color wheel, such as red and green, blue and orange, or yellow and purple.

While complementary colors can create visual interest when used strategically, using them in equal intensity or in large areas can create a jarring effect.

For example, combining vibrant red with intense green can create a strong visual contrast that may be overwhelming or distracting to viewers.

What colors should not be used in a logo?

How to Avoid bad color combination

So these are the 5 examples of colors you should avoid using for your logo design. To create visually appealing designs that resonate with your audience, it’s important to consider the psychological aspects of color combinations.

Start by understanding color theory and how different colors evoke emotions and associations. Consider the intended message and emotional response you want to convey, and choose colors that align with those intentions.

What colors should not be used in a logo?

Conclusion

By considering color theory, understanding associations, balancing contrast, utilizing harmonious schemes, you can create designs that effectively convey your message and evoke the desired emotional response from your audience. And the most important thing that I think is to gather feedback.

You should ask multiple people to check how your logo looks. After all, we are trying to design a logo to attract other people. So what matter the most is not how you see it, but rather how other people sees your logo.

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